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Retailers today are faced with the challenge of ensuring enhanced customer experience and loyalty, while maintaining a healthy bottom-line. Most of them realize that the loyalty of the customer is directly dependent on the loyalty and motivation of its workforce. Just as the external customer experience impacts profitability, it is important to maximize the employee’s (internal customer’s) experience to increase job satisfaction, improve ambassadorship, and reduce employee turnover.

To keep the workforce engaged with the organization, a constructive communication channel needs to be fostered. Be it online peer discussions for professional support or getting recognized for a job well done in a social forum, the end result would be that employees get to enjoy their work, get motivated and become strong ambassadors for the organization. Many retailers offer their employees increased communication by deploying mobile applications to foster a constructive and engaging work environment.